What are the two things you need to be effective in a sports marketing career?

What are the two things you need to be effective in a sports marketing career?

Patrick Duffy is the Senior Vice-President for Global Partnerships for Monumental Sports and Entertainment headquartered in Washington DC. Listen to his Sales Game Changers Podcast to hear the two things he says you need to do to be successful selling tickets and partnership to sports events.

He’s worked for the Washington sports franchises, The New York Islanders, and the Tampa Bay Lightning.

Listen to the Sales Game Changers Podcast Episode 27: Monumental’s Patrick Duffy is a Wizard at Helping Companies Maximize their Sports Marketing Investment

Here’s an excerpt from the podcast:

Fred Diamond: Tell us a little more about sports marketing. Do your calls get answered right away because you’re calling from Monumental and you’re representing an exciting group of products? Or, do you have to work hard to get in the door? How does the balance work these days?

Patrick Duffy: It’s not a lot of inbound. It’s outbound so it’s very similar to a lot of other industries. Certainly is a bit of cachet to the sports industry but not everybody is a sports fan by any means so we work with people who are sports fans. At the end of the day I think everybody values a strong audience so that’s really where we try to focus in on and make sure that we can tell a compelling story of what we can deliver. But, it’s a lot of outbound and heavy effort but at the end of the day, kind of what to be expected in the sales space.

Patrick Duffy is the Senior Vice-President for Global Partnerships for Monumental Sports & Entertainment headquartered in Washington, D.C. Patrick is a graduate of Florida State’s MBA Program. He joined Monumental in 2014 and overseas marketing partnerships for all of Monumental Sports properties, including the Washington Capitals of the NHL, the Wizards of the NBA, the Washington Mystics of the WNBA and the AFL’s Washington Valor and Baltimore Brigade, as well as the NBA’s new eSports venture into NBA 2K.

In addition to sports properties, Monumental Outdoor and Monumental Sports Network’s Partnership Marketing, both fall under Patrick’s management. Patrick has long track record of success throughout the sports industry. Prior to his current role with Monumental, he served in a leadership role with the Tampa Bay Lightning and also of the New York Islanders earlier in his career.

Listen to the Sales Game Changers Podcast Episode 27: Monumental’s Patrick Duffy is a Wizard at Helping Companies Maximize their Sports Marketing Investment

2017-12-18T14:58:59-05:00 December 18th, 2017|Sales|