Challenger Sale Update Highlights, September IES Program

2018-06-19T13:37:02-05:00September 18th, 2017|Sales|

Brent Adamson, co-author of The Challenger Sale and The Challenger Customer, presented at the IES on September 15 to an overflow crowd. IES member Dawna Newcomb published a comprehensive overview of the key points Brent made in her excellent LinkedIn post. She summarizes Brent's key messages. Give up on the fantasy of winning a science [...]