Monthly Archives: September 2017


Challenger Sale Update Highlights, September IES Program

Brent Adamson, co-author of The Challenger Sale and The Challenger Customer, presented at the IES on September 15 to an overflow crowd.

IES member Dawna Newcomb published a comprehensive overview of the key points Brent made in her excellent LinkedIn post.

She summarizes Brent’s key messages.

Give up on the fantasy of winning a science or technology […]

September 18th, 2017|Sales|