Can these tips from a former Gridiron star help you sell better?

Can these tips from a former Gridiron star help you sell better?

Mark Cerminaro gave some great insights into how you can provide more value to your customers by using data analytics. He also spoke about new ways to help your customers service their customers. A former college football quarterback, Mark had powerful insights into how to stay ahead of the competition and look short and long term.

Listen to the Sales Game Changers Podcast Episode 32: Grow Your Sales with Lessons Learned on the Gridiron from Rapid Advance’s Mark Cerminaro

Here’s an excerpt from the podcast:

Fred Diamond: So we just walked on your floor, I know you also have an office in Detroit, you have a whole bunch of people here who are in sales, you’re the chief revenue officer, Mark Cerminaro at Rapid Advance, do the people come to you? Do they seek you out for mentorship? Is that a common thing here?

Mark Cerminaro: It’s definitely something. One of the things that I think is extremely important as you get into sales leadership is to build relationships with your people. You have to build trust. You have to, they have to look to you to somebody that when you’re being constructive, they genuinely believe it to be constructive feedback to help benefit them or else they tend to not fully engage in what you’re saying. You have to be the first person to congratulate them when something is good. Not just big successes, but little successes.

One thing I’ve always been a fan of is quoting a scene from “Any Given Sunday”, a movie with Al Pacino, where he talks about the inches are everywhere. Because really in the world of sales, success is defined by being good at the inches around you. It’s not just the big things but it’s the inches around you that help you be successful in perfecting those. So I found that individuals do seek me out for guidance and I always am candid with them, people know me as being very direct and telling what I think, which I think people respect because they know that when I am giving them insight it is to help them.

Mark Cerminaro is the chief revenue officer at Rapid Advance, an industry leading FinTech company that provides small business owners access to capital to grow their business. He’s responsible for partner sales business development, strategic expansion and revenue generation.

Prior to that, Mark served as senior vice president of sales and marketing building out all sales and marketing functions, infrastructure and directly managing both the internal and external sales teams. Before that, Mark was a financial adviser for Morgan Stanley.

Listen to the Sales Game Changers Podcast Episode 32: Grow Your Sales with Lessons Learned on the Gridiron from Rapid Advance’s Mark Cerminaro

2018-06-19T13:37:00-04:00 January 10th, 2018|Sales|