This article was published online on Alex Goldfayn’s website. on June 19, 2017.  Alex Goldfayn, a past speaker at the IES, is the author of the best-selling The Revenue Growth Habit, The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day. In his latest blog, he speaks to how sales managers and sales professionals struggle with accountability.

I had three keynote speeches on sales and marketing strategies for revenue growth last week.

Two of the audiences were Renaissance Executive Forums (one in Detroit, and one in Washington D.C.), and were made of up of business owners and executives — with many companies over $50 million in the rooms. The third audience was the D.C.-based Institute for Excellence in Sales, made up of over 100 sales people. So, two sets of audiences: management and front-line salespeople.

Here’s what I came away with which I’ve never thought about before:

Although they come at accountability from different sides, managers and salespeople are equally uncomfortable with it.

Read the blog here.