At the IES Annual Sales Excellence Awards, sales Expert John Asher spoke about how sales leaders need to speak to the prospect’s “old brain” in order to be more successful, but what does that mean? Watch this short video for a crisp, in-depth discussion about how you should be talking to your prospects to get them to want to work with you. It’s brilliant.
Stimulate the Old Brain in Your Customer to Improve Sales
July 18th, 2017|Sales|