Notice:  With the growing efforts to stop the Coronavirus, the Women in Sales Leadership Forum has been postponed until further notice.  We will be holding virtual meetups for the Forum participants (you can still register for the Forum) and WIS webinars for the larger women in sales community, so make sure to check back here often and watch for announcements on LinkedIn.  Until then, please stay well!

The Women in Sales Spring 2020 Leadership Forum Has Been Postponed Due to the Coronavirus.  We will be hosting a virtual get-acquainted session for registered Forum participants this Friday, March 27th.  Please email Gina Stracuzzi, Forum Director at for more information.

Giving Women in Sales with Leadership Aspirations an Opportunity to:

  • Learn new skills and harness existing strengths to help propel their sales leadership career to the next level.
  • Develop rich, valuable business networks with other like-minded and ambitious sales leaders.
  • Build a personal, authentic and compelling leadership style that motivates their team and drives growth.
  • Learn how to take on new challenges that bring the visibility needed for continued promotion.

Join the Women in Sales Leadership Forum in March

What People are Saying about WIS Leadership Forum

Shannon Gray, GoCanvas
Erin Moseley, Intel Corporation
Gena Gleason, Intel Corporation
Kristen Wisdorf, memoryBlue
Heather Menster, Deltek
Carlin Haidinger, Learning Tree International

“Intel knows the power of an inclusive, diverse, and exceptionally educated workforce.  We are happy to support the IES Women in Leadership Forum. It provides an environment for exceptional leaders to learn, share, and sharpen their skills for today’s demanding environment.”

Rick Herrmann, Intel Director for US Public Sector Region
Rick Herrmann

Program Details

  • In-classroom training and online modules.
  • Team exercises, practice sessions, peer-to-peer learning, coaching opportunities.
  • Practical application of leadership objectives with results reporting and feedback.
  • Program runs from mid-November to mid-March at locations throughout Northern Virginia.
Women in Sales Leadership Forum

Spring 2020 Program Sessions

Jill Ulvestad

Forum Facilitator: Jill Ulvestad, Founder & Managing Partner at Funnel Clarity

Jill Ulvestad brings her nationally recognized expertise in facilitation and coaching to the Women-In-Sales Leadership Forum. For almost 20 years, the central focus of Jill’s career has been sales training, specifically helping sales executives reach their personal and professional goals through coaching and effective sales management. Jill will be an integral part of your forum experience. Together with the strong panel of forum trainers, she will help guide you to develop your own unique leadership style that reflects your values and goals, and which allows you to lead from a place that is authentic and empowered.

Gigi Schumm

Session 1:

Clara Conti, Federal Capture Leader for IBM, presents The Importance of Leading with Courage and Conviction

Establishing your personal leadership style that harnesses your strengths and professional purpose will help you lead with the courage and conviction you need to be truly successful.

Kyla O’Connell

Session 2:

Kyla O’Connell, Vice President of Sales and Marketing and a partner at Asher Strategies, presents Mindfulness Techniques for Effective Management

Studies at Harvard University show 67% of a person’s success in life depends on their level of Emotional Intelligence, or EQ. Professionals who understand and can operate at all four levels of Emotional Intelligence will rise faster and to higher levels of success. In this session, you will learn how to leverage the four levels of Emotional Intelligence in your everyday interactions and understand the power of its’ effectiveness. You will also learn how people make decisions fast and how to put cognitive biases to work for you to build trust quickly and influence naturally.

Queirra Fenderson

Session 3:

Gigi Schumm, SVP World Wide Sales at ThreatQuotient, Inc, presents Leadership Lessons from the Front Lines of Sales Leadership

In this session, Gigi will explore the different types of leadership and how you can apply it to real-life sales leadership scenarios and challenges. She will also share her hard-learned lessons –the good, the bad, and the ugly, to help you appreciate how to choose the best approach for situation and help you achieve the results you expect with maximum impact.

Jan Fox

Session 4:

Jan Fox, Executive Speaking Strategist and Coach, presents Leader Speak

Leaders are only as good as the messages they deliver to their teams. We’ve all been in lackluster meetings that inspired no one to act. Motivating teams, leading inspiring meetings requires communicating clearly and concisely. Research shows that there is a direct correlation between one’s speaking proficiency and both audience response and their sphere of influence. The same research also proves that to have influence, you must be believable, on-target, likable and daring. In this session, participants will learn how to use the full measure of their voice for maximum effectiveness, not through a major overhaul of their approach, but rather through micro-actions that generate macro impact.

Jill Ulvestad

Session 5:

Queirra Fenderson, Founder and CEO of the Ambition Studio, presents Lead with Decisiveness by Engaging Your Intuition

Intuition is our ability to size up a situation and make quick decisions based on what appears to be pure instinct. This is an important, and often overlooked skill, particularly in high-stress situations. Although women are hard-wired to be more intuitive, we are taught at an early age to trust in the wisdom of others instead of trusting our own instincts. This denying of a fundamental strength often leads to an inner battle of self-doubt. In this session, you will learn to tune into your innate intuitiveness and use it to be an empathetic, connected, and decisive leader.

Women in Sales

Session 6:

Gina Stracuzzi, Co-Founder and Director of the Women in Sales Leadership Forum will lead Panel Discussion entitled Your Own Brand of Successful Leadership

We’ll close out the Fall 2019 WIS Leadership Forum with a fun and spontaneous panel discussion with all five Forum presenters. Participants will also have the opportunity to share their personal leadership projects and get feedback from the facilitator, presenters, and Forum colleagues. A light luncheon will be served.

Women in Sales participant

Program Dates

  • March 27, 2020
  • April 3, 2020
  • April 17, 2020
  • May 8, 2020
  • May 29, 2020
  • Graduation, June 5, 2020


  • Per Person (IES Members and Sponsors)*

  • General Public

*Applies only to Corporate Members and Sponsors.

The Forum Will Give Your Emerging Sales Leaders the Tools to Succeed

One of the biggest challenges employers face is developing promising young women into higher ranking sales leaders. However, their likelihood of success is not as promising as they are. The Forum will give the women on your team sales tools, techniques and strategies to succeed.

  • Build on their innate talents to take on new challenges.
  • Navigate unexpected twists and turns, rather than be blindsided by them.
  • Develop their unique leadership style that is aligned with their values and goals.
  • Foster a mindset to respond to myriad situations with confidence, consistency and resolve.
  • Create a vision of their leadership and their capacity for career ascension.

The IES is the Right Organization to Deliver the Women in Sales Leadership Forum

  • The Institute for Excellence in Sales (IES) is the premiere organization for the growth and development of top tiered sales professionals.
  • The Women in Sales Leadership Forum is the only noncorporate initiative aimed at advancing women as sales leaders.
  • Forum offers proven techniques for building consistent confidence, managing with authenticity and assertiveness.
  • Challenge participants to capitalize on their most valuable resources: their intuition, personal and professional values, and what inspires and energizes them.
  • Participants will come away with knowledge that will help them become consistent, engaged, practical leaders.

“People become leaders by internalizing a leadership identity and developing a sense of purpose. Internalizing a sense of oneself as a leader is an iterative process. A person assertsleadership by taking purposeful action—such as convening a meeting to revive a dormant project. Others affirm or resist the action, thus encouraging or discouraging subsequent assertions. These interactions inform the person’s sense of self as a leader and communicate how others view his or her fitness for the role.”
Women Rising: The Unseen Barriers. Herminia Ibarra, Robin J. Ely, Deborah M. Kolb, Harvard Business Review. September 2013.

Thank you to our Spring Cohort Sponsors

Read the Women in Sales Leadership press release

Participate in the Women in Sales Leadership Forum! Please fill out the application form below.

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