Women In Sales Update

Since our launch in Spring of 2016 and awesome “Selling Edge” conference that Fall,  IES’ Women in Sales (WiS) Program has become a powerhouse of IES programming.  For 2017, our programs centered on candid and compelling panel discussions and workshops aimed at providing valuable, immediately applicable information in an welcoming environment that enerated free-flowing and often vulnerable conversation.

In 2018, we are turning our focus to helping women in sales move-up the corporate sales latter with the launch of “WiS Leadership Forum.”  The inaugural launch in the DC Metro area will be on April 4th with a six-week program designed to help women in sales management develop a strong voice and leadership style.  The forum will be rolled out as a national program later in the year.  More information and special pricing for IES members will be announced on Thursday, March 8th. Make sure to check back…you don’t want to miss the special one-time only pricing for the inaugural program only!


Past WiS News.

Vienna, VA, March 16, 2016 – The Institute for Excellence in Sales (IES) announced that its Women in Sales (WiS) program will launch on Tuesday, April 5 with a program at the Northern Virginia Chamber of Commerce offices in Tysons Corner. IES developed this program to provide an open forum for participants to build a community and hone sales performance, sales management and leadership skills.

The program will help participants to grow through the collaborative exchange of advice, experience, education and mentorship. The WiS program was built on four pillars including community, personal development, career development, and leadership or management growth.

“We’re thrilled to be launching this series, as we see a great demand for women in sales to collaborate and learn from each other,” said Tassey Russo, President of Level Up Solutions and program leader for WiS. “There has long been a need for this type of program and IES, with its mission of growing the sales profession, was the right organization to bring it to life.”

Russo said that more than 30 notable women in sales participated on the steering committee that developed the program. Among the distinguished women who helped create the program were the following who will serve on the inaugural WiS Advisory Board:

  • Anne Altman, General Manager, IBM US Federal and Government Industries (retired)
  • Gail Azaroff, Adayana Government Group
  • Aileen Black, Accelerated Government Strategies
  • Jen Burns, Hobsons
  • Mary Beth Cockerham, Deltek
  • Judy Freeman, Sales Performance International
  • Andrea Howe, Trusted Advisor Associates
  • Julide Gunduc, Gartner
  • LaVenus Jordan, ADP
  • Phyllis Riley, Tempus

“We have been waiting for an opportunity such as this to network and learn from the best women in the business,” said advisory board member Gail Azaroff, Vice President, Sales and Business Development, Adayana Government Group. “Inspiring sales professionals is something I am strongly passionate about and feel that all experienced leaders should have a role in doing so.”

The first WiS meeting will take place Tuesday, April 5 from 11am – 1pm at the Northern Virginia Chamber of Commerce. To register for the program, click here.

Membership in the WiS program will be available starting April 5. For April, May, and June, however, we’re offering a special monthly meeting price of $49 ($59 at the door). This includes lunch, content and monthly program admission. Members will be able to take advantage of the monthly price of $39 per program immediately upon becoming members of WiS. Non-member pricing starting in July will be $69 per program.

The IES provides programs for sales professionals worldwide. Most IES members are sales professionals, service professionals who need to win clients, or business owners tasked with leading sales efforts in the Mid-Atlantic region. To join in the conversation on Twitter, use #IESWomen.

About the Institute for Excellence in Sales (IES)

The Institute for Excellence in Sales (IES) was created to grow excellence throughout the sales operational process to help selling professionals and their organizations maximize their efforts. The IES brings the world’s top thought leaders and sales leaders together to help them grow their sales teams and operations. The IES is a trusted partner for sales training, speakers, content, coaching, services, and programs.

• Twitter: @IESBD

Press Contact:
Fred Diamond, IES Executive Director