This article was published online at the TrustedAdvisor.com on January 30, 2017. The author, Charles Green, was a past speaker at the IES. The words “trust” and “selling” are rarely mentioned in the same sentence, and some people feel that “trust-based selling” is an oxymoron. That says something about the relationships between sellers and their [...]
Fred Diamond is a top marketing consultant to technology and professional services CEOs and their companies. He’s the co-founder of the Institute for Excellence in Sales. He has helped hundreds of tech and professional services CEOs get more value from their sales and marketing processes. I was meeting with a client, a CEO of a [...]
This post was originally published on the TrustedAdvisor.com and RainToday.com. Charles Green spoke at the IES in July 2015. When you think of capitalism, you probably think of competition as a central, driving force. We have enshrined the value of competition in our antitrust laws. We view competition between providers as a way to increase [...]
