Brent Adamson Says to Identify the Mobilizer Customer and Avoid the Others for a Challenger Sale
There are four topics that come up time and time again at IES programs, workshops, and networking events for sales professionals: How to be more effective with 1) prospecting, 2) LinkedIn, 3) referral generation and 4) the Challenger Sale. In July, the IES brought CEB Principal Executive Advisor Brent Adamson, co-author of The Challenger Sale and its [...]
