Fred Diamond Says to Get More Sales Tech CEOs Need Marketers to Get Their Vision Out of Their Heads

August 6th, 2015|Sales|

For any small to mid sized tech or professional services company to have any possibility of success, the CEO must have a vision, and that vision must be supported by the company’s management. The company’s marketing leader (either outsourced or in-house) must successfully siphon the vision from the CEO’s head and powerfully communicate it across [...]