VIENNA, Va. – Jan. 24, 2021  –The Institute for Excellence in Sales ( (IES) today announced that its cofounder and president Fred Diamond appeared on the Selling from the Heart podcast, which is hosted by Larry Levine and Darrell Amy.

The show can be found here.

“Right now we must have a compelling value proposition. We need to know what our customers need before they know what they need. If you are looking for ways to communicate and add value, you’ll enjoy this insightful conversation with Fred Diamond from the Institute For Excellence in Sales.,” said Levine.

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