VIENNA, Va. – May. 26, 2021 — The Institute for Excellence in Sales (IES) announced today the companies that will sponsor its 11th Annual Sales Excellence Award event. The 2021 award event will be held as a virtual gala on June 3 at 11 a.m. ET.

Registration is open at A portion of the proceeds will benefit the Northern Virginia Family Service (NVFS).

At the event, the IES will present five special awards to individuals who have demonstrated outstanding leadership and strategic vision in enterprise sales.

  • Microsoft President for US Regulated Industries Toni Townes-Whitley will receive the 11th Lifetime Achievement Award.
  • IBM Public Sector General Manager Courtney Bromley will receive the 5th Women in Sales Leadership Award.
  • Red Hat Sales Leader Veronica Poissant will be recognized as the 2nd Jay Nussbaum Rising Sales Star.
  • John Asher will be named IES Member of the Year.
  • Sam Richter will receive the inaugural IES Sales Speaker of the Year Award.

The IES Sales Excellence Awards is one of the most prestigious events in the sales industry. Event sponsorship is only open to a select group of companies and sponsors are given the opportunity to submit a tribute video that will be played at the gala.

The 2021 IES Sales Excellence Awards sponsors are:

GOLD: AIS, Amazon Web Services, Datasite, IBM, Insight, Open Systems, Sage Communications
SILVER: Presidio, SAP NS2, Red Hat, 3 Pillar Global

“Ever since the first IES Sales Excellence Award Event in 2011, we have been fortunate to have some of the top companies in the world sponsor this award event,” said IES Cofounder Fred Diamond. “The opportunity to bring the sales community together for a special event honoring amazing sales leaders and companies that are excelling at sales is something the IES is proud to do.”

“As a company that partners with Microsoft and changes expectations around enterprises’ cyber security experiences, we at Open Systems could not be more thrilled to honor Toni Townes-Whitley today as a recipient of this year’s IES Lifetime Achievement Award in Sales,” said Aurelie Guerrieri, CMO of Open Systems. “Toni embodies delivering beyond expectations, not only for the tremendous business impact that she and her team at Microsoft deliver by helping the most critical industries’ digital transformation but also by her philosophy of doing good while doing good business. Toni is being recognized as a beacon in our industry. Inspiring us all to reach up, lift up and include.  For this, and for our continuous partnership, we are extremely grateful.”

The IES will also recognize the 10 2021 Premier Sales Employers at the event. To learn more about these prestigious organizations, visit:

About the Institute for Excellence in Sales

The IES provides a wealth of services to sales leaders and their teams at companies large and small across the U.S. It is an unbiased and trusted partner for the delivery of sales programs, speakers, training, services and products. The IES also produces the award-winning Sales Game Changers Podcast and webinars and runs the IES Women in Sales Leadership Forum. Contact the IES at A complete list of upcoming IES programs can be found here (