Lisa McLeod is the global expert on purpose-driven business. She is the author of five books,
including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That
Makes You Proud.
Lisa has spent two decades helping leaders increase competitive differentiation and emotional
engagement. She developed the Noble Purpose methodology after her research revealed,
salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.
Lisa founded her firm, McLeod & More, Inc. in 2001.