Customer Acquisition Symposium  2016

November 18, 2016

8am-4:30pm; (Doors open at 7:15am for breakfast)

Gannett/USA Today Conference Center
7950 Jones Branch Drive
Tyson’s Corner, VA 22102



What You’ll See at the CAS 2016!

Customer Acquisition Symposium

The IES invites you to the second annual Customer Acquisition Symposium-DC! B2B and Enterprise Sales professionals from all over America will converge in Northern VA on November 18 to participate in the only event of its kind. Six top sales thought leaders, authors, and speakers will lead highly-interactive sessions that will help organizations hasten and improve their customer acquisition programs. The day-long program will be held at the Gannett Conference Center in McLean, VA, just 15 minutes outside of Washington DC. The thought leaders presenting include Tom Snyder, Mark Hunter, Allison Shapira, Zeev Wexler, and John Asher.

For the second year in a row, the IES has brought together six of the top sales thought leaders to engage sales leaders and their teams to uncover new and exciting strategies to find new customers and grow existing ones. It is an intensive one-day symposium just outside our nation’s capital, designed specifically for the business-to-business sales leaders. The nation’s top sales thought leaders will present informative seminars and workshops to help you uncover new strategies to drive revenues.

Come join us and learn from the top Sales thought leaders in the market on November 18!

Featured Speakers



Pricing information

The program is open to anyone in sales! There are significant discounts for Women in Sales (WiS) members and IES corporate and individual members.

Plus, when you attend the 2017 Customer Acquisition Symposium you will receive 24/7 access for free to the High Profit Prospecting Video Series by Mark Hunter.   You’ll gain access to 24 videos as Mark Hunter “The Sales Hunter” digs deep into the subject of prospecting.  This is a special offer only available to attendees of the Customer Acquisition Symposium.

  • IES Women in Sales, Corporate and Individual Members: Only $99!
  • General Public (The conference is open to anyone in Sales!):
    $299 (After November 8);

    [NOTE: Cancellations will not be accepted after Monday, November 14 at 5pm.]

Attending CAS

THE CUSTOMER ACQUISITION SYMPOSIUM 2016 conference has been designed to offer sales professionals information, tools, and tactics they can implement immediately to become more effective. Plus, one of the intents of this conference is to allow attendees to meet new people, develop relationships and grow business networks.

Who will be at CAS 2016?

  • Sales Leaders and their Teams
  • Young Sales Professionals
  • Business Owners & Leaders Who Need to Grow Revenue
  • Entrepreneurs Who Need to Learn More About Sales
  • Business Leaders Looking to Grow their Networks

Why You Should Attend

THE CAS 2016 is a full-day packed with content-rich presentations by sales experts and thought leaders. You’ll learn from some of the leading sales prospecting experts the sales world has ever seen. Plus, you’ll improve your sales persona, customer-interaction style, and skills by spending time with world-class experts such as Tom Snyder, Mark Hunter, and John Asher, to name a few.

THE CAS 2016 not only offers this strong list of speakers and panelists as teachers and mentors, but also as highly accomplished individuals whom you can seek out for further conversations and business relationships.

Each session is designed to provide you with information to help you take your sales expertise to the next level and step toward the career you are working to establish. You will find experienced voices, strong opinions, and suggested ideas both on the stage and in the chairs next to you!

THE CAS 2016 is, above all else, a cost-effective conference featuring top-notch participants and sales leaders all within easy reach since it is in Northern Virginia.

It is the place to be to become a better sales professional on November 18!



The Agenda

7:30 am – 8:00 am
Breakfast and Registration & Networking
8:00 am – 10:00 am
Welcoming Remarks, First Three TED-style Keynotes
10:00 am – 10:30 am
Morning Networking Break
10:30 am – 12:00 pm
Second Round of TED-style Keynotes
12:00 pm – 1:00 pm
Lunch, Open Networking and BD
1:00 pm – 2:00 pm
First Three Concurrent Breakout Sessions
2:00 pm – 2:15 pm
Afternoon Break
2:15 pm – 3:15 pm
Second Three Concurrent Breakout Sessions
3:15 pm – 4:00 pm
Sales Leader Panel Discussion (All Speakers Will Be On the Stage to Answer Your Questions!)

Breakout Session Tracks

High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect–and they do it ALL THE TIME. “But how?” you ask, “In the age of the Internet, isn’t cold-calling dead?”

With lessons shared from his new book, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices, Mark will help you significantly boost your prospecting efforts.

We Have The Sales Tools to Make You More Successful: It’s Up to You to Use Them
Sales productivity expert Zeev Wexler will demonstrate tools you could be using to dramatically improve your sales performance. Zeev loves to tinker with technology that can make you a better sales professional. You’ll find tips, tools and products you should be using to become a better sales performer!

Executive Presence: How to Speak with Confidence and Authenticity
When you communicate with your prospects and clients, does the power of your voice match the power of your words? Whether you’re selling to the CEO of a Fortune 500 company or a local small business owner, your confidence and passion speak just as loudly as your words. Learn 5 strategies for speaking with confidence and authenticity from Allison Shapira in order to build long-lasting relationships of trust with your most important contacts.


Leadership Mindset: An Introduction to the 10 Mindsets All Leaders Must Have to Successfully Lead Themselves and Others to Greatness
The single most important factor in your success as a leader is your mindset, and your belief that you have it within you to achieve your greatest potential.   In this engaging and introspective program, participants embark on a journey of self-discovery and learn how to start shifting from a Fixed Mindset (“I must use the limited resources I have to make the best of my situation”) to a Growth Mindset (“I have the power to create the life I want”).

This session is intended for leaders who are truly ready to address the mental blocks preventing them from the next levels of personal and professional growth. It will be led by Marissa Levin.

”If we would only see that all limitations are self-imposed and chosen out of fear, we would leap at once.” ~Zen Master Adyashanti

What You Need to Stop Doing Now: Removing the Obstacles that are Wasting Your Time and Losing You Business.
Led by author and internationally respected sales thought leader Tom Snyder, in this session expect to drop some of the things that are holding you back and replace them with powerful new methods to raise your sales to the highest level strengthening your results—engagement, enthusiasm, collaboration, accountability, and bottom line growth.

How Great Sales Leaders enable FASTER Profitable Revenue Growth
Most top Executives of fast growing companies embrace the concept that “Everybody is in sales”. They want their entire team of customer facing people including CSRs, sales engineers and any other employee who deals with a prospect or customer to be “obsessed” with sales.

These Executives build a strong sales culture. ASHER will show how these top Executives do it.