Don’t Treat Clients Like Competitors! The Four Principles Of Trust-Based Selling
This article was published online at the TrustedAdvisor.com on January 30, 2017. The author, Charles Green, was a past speaker at the IES. The words “trust” and “selling” are rarely mentioned in the same sentence, and some people feel that “trust-based selling” is an oxymoron. That says something about the relationships between sellers and their [...]
