Is the 57% Statistic An Urban Legend?

January 27th, 2017|Sales|

This article was published in Sales & Marketing Management magazine online on January 26, 2017. The author, Tim Riesterer of Corporate Visions, was a past speaker at the IES. Most marketers and sales pros have accepted the stat that says buyers are at least 57 percent of the way through the buying cycle by the [...]