Why Salespeople Should Never Use an Elevator Pitch

January 6th, 2017|Sales|

By Lee Salz, September 2016 IES speaker. On March 22, 2002, the Wall Street Journal ran an article announcing that United Airlines was changing from Coke to Pepsi on its planes and ending a multi-decade relationship with Coke. Most people probably didn’t read the article, but the subject is fascinating given what was happening in [...]