Sales Enablement 3.0 is both an art and science!
There are no magical silver bullets or single approach that will guarantee that you will be successful!
However, there is a formula — just like any other success process, program, or tool — that requires a combination of practical application and trial-and-error, mixed with a lot of conversations with sales leaders to understand their wants, needs and expectations.
At its core “Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence” is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy!
Learn from Roderick Jefferson — the man who literally wrote the book on Sales Enablement 3.0 — as he shares his perspective on how to:
• Align your company’s messaging, positioning and selling motions to your buyer’s journey;
• Communicate and collaborate with sales to focus on building and strengthening cross-functional relationships that will ultimately lead to accelerated speed-to-revenue, increased seller productivity and customers for life and increased revenue;
• Partner with sales enablement to navigate the twists and turns that will ultimately lead to designing, deploying, measuring and iterating a world-class sales enablement organization.