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Enterprise Sales Expert Dana Hamerschlag

High Tech meets Low Tech in Sales:
How Artificial Intelligence and the Simple Checklist Will Accelerate the Path to More Revenue Attainment

Marriott Fairview Park (NOTE LOCATION)
September 6

Andrea Grodnitzky

Key Thing You Need to Know about This Program: Guiding sales organizations to success requires structure and strategies that incorporate tech – like AI – not fight it. In 1984, Van Halen became infamous for insisting concert promoters remove brown M&Ms from their backstage lounge, but rock-n-roll prima donna behavior was not to blame. This small, insignificant detail clearly signaled whether or not a venue was truly ready for their groundbreaking stage show.

Sales organizations need to be more like Van Halen.

Complexity Level: Medium

Immediate Implementation Opportunity: High. Leave with insights and the beginning of a sales checklist that puts your team on the path to success.

Register for the program now!

About the Program

We’re probably decades away from robots replacing sales professionals.

And while many fear the impact that AI can make on a sales team, there are more ways that high tech can enahnce and support sales activity.

AI offers so much promise, but it also threatens to overwhelm our ability to act on it properly.

What provides the sanity check?

Using proven tactics, like checklists combined with established methodologies, can make the differences between sales organizations that ride the AI wave and those who get swallowed by the sales tech ocean.

Dana Hamerschlag, Chief Product Officer of Miller Heiman Group, will review technological breakthroughs that became mainstream, look at the landscape of AI and sales technology that’s emerging, and then guide attendees through the importance of applying checklists, sales processes and a consistent sales methodology in conjunction with the adoption of AI.

What You’ll Learn at this Program:

  • How other industries, like medicine and aviation, combine high tech innovation with low tech checklists, to achieve success.
  • Questions you should ask to ensure you optimize technology in a way that’s complementary to your sales force
  • The importance of ensuring a consistent and repeatable sales process as the foundation for sales strategies

About Dana Hamerschlag

Dana Hamerschlag is a strategic technology leader with a track record of launching innovative and new cloud-based solutions for learning. In her role at Miller Heiman Group, Dana leads the global product organization and is driving the continued innovation of technology solutions.

Dana brings more than 15 years of experience in technology companies backed by venture capital and private equity, where she has run product management, product marketing, strategy and operations. Previously, she served as Vice President of Product Management at Ellucian, where she led the CRM business and significantly grew revenue from $0 to $38 million, paving the way for a $3.5 billion transaction.

Dana spent the early part of her career at The Boston Consulting Group where she led transformational change efforts, organizational design and strategy projects for clients across a wide variety of industries including consumer products, industrial goods, healthcare and technology.

Dana earned her bachelor’s degree from the University of Virginia, and her MBA from Harvard University.

Doors open at 7:15am for breakfast and networking. Note the location for this program: Marriott Fairview Park

Program Schedule:
7:15am-8:05: Continental Breakfast and Networking
8:05am-8:15am: Introductions
8:15am-10:00am: Dana hits the stage
10:00am-10:15am: Raffle and Photos with Dana

Stick around for the Speed Networking that will take place from 10:15am-11am for no additional charge.

Register for the program now!

Join Dana and over 125+ sales leaders as they share with you and your team smart, effective and powerful strategies to find new customers and uncover opportunities at existing ones.

Register now!

Join the IES.

EARLY BIRD PRICING for this program ($10 OFF) ENDS AUGUST 25!