Too often the sales profession drives people away because its training methods need improvement. Too often they rely on pushy and scammy tactics. The old-style ABCs of selling, “Always Be Closing” needs to be retired. Such tactics make those trying to make the sale — not to mention their prospects — uncomfortable, decreasing the likelihood of a successful outcome.
People want to do work that’s personally meaningful and connects with their values. For salespeople, this often means believing in the product, being able to authentically engage with customers, and, instead of focusing on making a sale, focusing on solving a problem. This requires a much different approach from the old-style ABCs of selling to a new one developed around “Alignment, Belief, and Consistency.”
By attending, you’ll learn:
How to grow your audience and make sales in a way that feels comfortable, right, and fulfilling
How to apply the Alignment Marketing Formula (Alignment + Belief x Consistency)
Why it’s critical that you ditch the script
ABOUT STACEY HALL
Stacey Hall has coached thousands of entrepreneurs on how to attract sales, satisfaction, and success. She is a bestselling author, a TEDx presenter, and a leading social media marketing expert. She is founder of Success with Stacey Hall and of the groundbreaking social media marketing training program, Go for YES, which has helped thousands of people attract more sales, customer, and employee satisfaction and success. Her new book is, Selling from Your Comfort Zone: The Power of Alignment Marketing (BK Publishers, July 26, 2022).