Many industries have been hit hard the past few months, perhaps none as hard as the live event and hospitality spaces.

Still, sales professionals are rising to the task by finding new ways to engage prospects and customers in the short term while thinking long term.

We’ll get specific with Elliott Ferguson, the leader of Destination DC, the organization responsible for bringing companies and associations to DC to hold their conferences and large meetings.

Elliott will take your questions!

On the webcast, IES Cofounder Fred Diamond interviews the top sales leaders on the planet to give sales professionals advice and ideas on how to engage customers and lead teams as the world emerges from the pandemic.

The webcasts have been attended by thousands of sales professionals across the globe. Diamond’s interviewing skills have been labeled as “unparalleled, “inquisitive,” and “peerless.”

ABOUT ELLIOTT FERGUSON

Elliott Ferguson serves as President and CEO of Destination DC, the official destination marketing organization for Washington, DC.

A 30-year veteran of the travel and hospitality industry, Ferguson leads Destination DC’s efforts to generate economic opportunity for the District through meetings and tourism, overseeing the organization’s convention and tourism sales, marketing, finance and business development
operations.

Ferguson currently serves as National Chair of the board of directors for the U.S. Travel Association, where he guides the board and association’s efforts to advance policies that facilitate more international and domestic travel. He also serves on the board of directors for the following organizations: Advisory Board of the Smithsonian National Zoo; DC Jazz Festival; Ryan Kerrigan “Blitz for the Better” Foundation and the United Way of the National Capital Area.

He represents Destination DC as part of the Hospitality Alliance of Washington, D.C.