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Lisa Magnuson

The TOP Sales Leader Playbook: Fire Up your 5X Deal Engine

Webinar, December 4

Lisa Magnuson

Are you achieving everything you could be right now, in your sales career? Challenging times not withstanding, the possibilities for your sales career are endless, if you know how to go after bigger accounts.

On this special webinar, Fred Diamond and his guest Lisa Magnuson will give you tips on how to make your sales efforts BIGGER!

Attendees will get:

• What is a 5X prospect and how do I find one? (Yes, prospects can include your largest customers too!)
• Learn what 41 Sales VP’s have to say about their greatest challenges when it comes to building a 5X deal engine. (and how to overcome)
• What’s changed in 2020/21 as it relates to enterprise selling and how do sellers adjust to be successful?
• The most significant factors (winning Plays) between big deal success and failure today.
• A simple strategy to get started on the road to landing 5X prospects. Hint: think War Rooms.


Lisa Magnuson has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several Fortune 50 companies. Totaling over 35 years of experience, Lisa has worked with large, medium and small corporate clients across a broad spectrum of industries.

Lisa is the author of two award winning books: The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships and her latest book, The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly.