Sales training guru and author Brian Tracy defines selling as “The process of persuading a person that your product or service is worth more to him or her than the price you’re asking.”
You need to understand the sales process AND how to leverage it by ethically influence people.
You’ll be introduced to the principles of persuasion and find out how to apply the psychology throughout the sales cycle.
1. Introduction to the principles of persuasion
2. Learn which principles are best for building rapport, dealing with objections and closing sales
3. Find out which principles of persuasion can help at different points in the selling cycle
ABOUT BRIAN AHEARN
Brian Ahearn, CMCT, CPT, is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, author, coach, and consultant, he specializes in applying the science of influence and persuasion in everyday situations. He is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert Cialdini – the most cited living social psychologist on the science of ethical influence.
Brian’s first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His second book, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon bestseller. His LinkedIn courses on persuasive selling and coaching have been viewed by more than 400,000 people.