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Joanne Black

CREATIVITY IN SALES: Your Lead Gen Is Broken (Here’s How to Fix It)

Webinar, September 17

Joanne Black

Every company has an under-utilized higher-value revenue stream that can generate significant qualified opportunities and guarantees your sales team will zero in on your most neglected channel: your existing clients. Lead generation and pipeline conversion will no longer be a challenge.

Referrals are your number one untapped source of new business with an average conversion rate of 70%, and an increased ratio of qualified opportunities in forecasts. Your team can develop an outbound referral strategy that reduces touches from 8+ down to one, while maximizing selling efforts on the most qualified accounts in your portfolio. Your best and strongest play to generate revenue is with the customers who know you.

What you’ll learn by attending this webinar:
* Monetize the gap between inbound and outbound referrals
* What it takes to build a predictable referral system for revenue generation
* Identify the most common roadblocks and get rid of the elephant in the room

Joanne Black is America’s referral selling authority. She works with sales leaders and their teams to build a referral culture. Referrals guarantee one-call meetings, reduced costs, and closed deals at an unprecedented conversion rate. Since founding her company in 1996—practicing what she preaches—she has built her business solely on referrals as her outbound pipeline generator. She is known as a contrarian thinker, who believes no salesperson should ever have to cold call.

A captivating speaker and innovative seminar leader, Joanne is a member of the National Speakers Association and speaks at sales meetings and conferences with her signature talk “Referrals Are Retro: How to Build a Referral Culture in a Digital World.” She is the author of No More Cold Calling™: The Breakthrough System That Will Leave Your Competition in the Dust, and Pick Up the Damn Phone!: How People, Not Technology, Seal the Deal.