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John Asher

How Buyer Behavior Has Permanently Changed Sales Strategies for the New Reality

Virtual
January 7

Umar Hameed

THIS PROGRAM IS NOW VIRTUAL

During the depths of the pandemic, things were changing like never before, but as things are slowly getting better, we can’t help but wonder what behaviors and trends will carry on throughout post-pandemic times.

Now that the shock of switching to virtual selling has worn off a little bit, salespeople can take a moment to truly learn the ins-and-outs of an online sales world.

A huge part of this learning phase includes data. Data tracking and data analysis provide a major opportunity for growth and understanding consumer behavior.

Since many people are more comfortable with buying online, salespeople can better monitor buyer behavior. Therefore, a new training need emerges post-COVID, not only do salespeople need to know how to effectively sell virtually (if they don’t already) they also need to be trained on how to analyze the related data.

You’ll learn some of the trends and habits that you’ll need to successfully move forward.

Complexity Level: Medium

WHAT YOU’LL LEARN AT THIS PROGRAM ABOUT B2B/B2G BUYERS:

  • Buyers behavior has permanently changed
  • How salespeople need to adapt to the change
  • Five new ways to build trust with buyers
  • The capabilities of the  elite “hybrid” salesperson
  • A new mindset for putting the buyer first
  • Five factors of ABSOLUTE sales success

About John Asher

John was the IES member of the year in 2021.  He has presented to members on numerous occasions during the past 6 years.  His next public sales training session is at the Army Navy Club in Arlington on 1/19/22.  It will cover the new sales skills.  IES members enjoy a 20% discount.

Join the IES.