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Discover and Communicate Your Value to Standout in a Crowd, Attract New Clients, and Generates More Referrals

The IES is bringing one of its highest rated speakers back to the big stage. We are thrilled to present Bill Cates, The Referral Coach, to the sales leaders in the DC metro region.

Fundamental to your business success is your ability to discover, articulate, and communicate your full value. Our experience has been that most people/businesses are losing sales because they are winging it when it comes to communicating their full value.

Could this be true for you? Perhaps you’ve never really done the work it takes. Perhaps you’re not revisiting your value proposition from time to time. Over many years of helping individuals and organizations put their best foot forward, we’ve developed a process to help you create your Authentic Value Proposition™.

It’s time for sales leaders to discover:

  • 2 Proven Ways to Identify Your Full Value
  • 6 Questions to Which You Must Know the Answers
  • The Missing Ingredient in Your Value Proposition that is Costing You Opportunities
  • The 5 Critical Elements for Your Effective Value Proposition
  • How to Pique a Prospect’s Interest so He/She Will Take Your Call or Meet with You
  • Using Your Authentic Value Proposition™ to Generate more Purposeful Word of Mouth, Referrals, and Introductions./li>

What Bill will talk about is NOT a tricky elevator speech! A genuine way to express your value that will resonate with your prospects, clients, and centers of influence. The result? More new clients!


Bill Cates, is the author of Get More Referrals Now!, Don’t Keep Me a Secret!, and Beyond Referrals – and the president of Referral Coach International. Bill was inducted into the Professional Speakers Hall of Fame in 2010 – with 175 members worldwide.

While trekking through the Himalayas, Andes and the Alps; while camping in the Arctic Circle and living on a houseboat in Kashmir, India, Bill Cates built and sold two successful book publishing companies.

For the past 20 years, his mission has been helping companies and individuals grow their sales with a simple system to create Purposeful Word of Mouth, Referrals, and Personal Introductions.